Showing posts with label Nijiya. Show all posts
Showing posts with label Nijiya. Show all posts

Wednesday, October 08, 2008

VIDEO: How to Eat Natto



So as long as this economic downturn maintains a debilitating grip on my wallet I'll continue to turn out these entertainingly low-budget videos. These days, my meal of choice is a hot bowl of rice, a pack of natto (fermented soy beans) and a raw quail egg. It's what some Japanese think of as comfort food, though, after a casual whiff, others will beg to differ.

To combat those natto foes, I've made it a goal to spread my love for the fermented soy bean. Stinky it may be, but after a few bites you too will be webbed in. It's typically eaten over rice for breakfast alongside a bowl of miso soup. But I can have it any time, any place. I would eat them in a boat. I would eat them with a goat. I will eat them in the rain. I will even eat them on a train.

Nijiya, Mitsuwa, Marukai and other local Japanese markets each carry a half-dozen exciting varieties, so in the coming months I'll be posting a profile of each on my sister site nattobeans.com
Digg this

Monday, July 24, 2006

Japanese food @ Nijiya

It was just too damn hot tonight to eat a full meal, so instead I dropped by my favorite Japanese market on the Westside for a light snack.

For me, shopping at Nijiya is like wandering through Willy Wonka's chocolate factory. With wide-eyed enthusiasm, I'll spend hours scanning each aisle for interesting snacks and drinks. These days, I've noticed packs of nerdy-looking white guys invading my territory. Using whatever Japanese they picked up from anime, they gather around and scrutinize the same items (like that thing on the right) to see whether it's worth trying or not. To the casual observer, that thing might look like apple juice but it's actually a diet jelly drink with konyaku and tapioca balls. It barely even contains juice (10%) which is typical for Japanese drinks. It still tasted good ... That was dinner.

My biggest reward for studying Japanese all these years is that I'm now able to decipher Japanese packaging. I know the kanji for "fat" and "carbs" and any other keywords that'll indicate whether the thing is gonna make me regret eating. While living in Japan I always had a habit of checking the nurtional facts label, so now that I'm back in LA I still do the same. Funny thing is, I noticed the labels they stick on here don't even correlate. On the Japanese label, some products might indicate 10 grams of fat, but on the U.S. label they'll put down a big fat "0". Can someone explain that to me?

I also bought tomorrow's breakfast, a pack of ochazuke seasoning. It's a mixture of shredded seaweed, crunchy rice cracker, salt and MSG. You put it in a bowl of hot water and rice and the idea is to eat it as fast as possible before the rice gets bloated. Yeah, it's not exactly ideal for hot weather but it's cheap and feels like a full meal. I looked up the website of one of the famous ochazuke brands and they have their commercials up for viewing.

Click on the picture second from the bottom on the right side for a video on how to eat ochazuke properly. The note he puts on the telephone roughly translates to "I am now ochazuke-ing. Do not disturb."
Digg this