Kogi BBQ taco truck (Westwood, Hollywood and beyond)

I heard something interesting today from an entrepreneurial guru. He said that although the national economy may be in shambles, Silicon Valley isn't going down with it. That's because innovation is the entrepreneur's strong suit. They roll with the punches far better than the big three in Michigan, and besides that, they're attuned to what people want.

So when I caught word that a taco truck was going around the town packing Korean BBQ meat into tortillas and keeping customers in tow via Twitter, I thought, cool. That's entrepreneurship for you. It's a brilliant use of new media; letting people know things like your exact location ("Running a bit late. Be at UCLA by 8:30"), what the day's specials are ("sesame leaf vegan taco with asian pear and pomegranite"), and simply maintaining an open flow of communication with customers ("Thanks for waiting, The line was crazy last night!") Check out their Twitters here.


I tried each of the five tacos a la Korea available tonight: 1) short rib, 2) spicy pork, 3) chicken, 4) tofu, and 5) their special vegan mix wrapped in a sesame leaf the size of a large man's hand. At $2 a pop, they made for a tasty and unbelievably filling meal. My favorite was the spicy pork which got me a little sniffly (though I'm weak-sauce). They all run on the tangy-saucy side with the chicken being a tad sweet, but on a cold night out of a Hollywood club I can't imagine anything better than this.

special of the day: Vegan taco

One thing not listed on the menu is their Korean BBQ slider. Didn't try it but it's definitely on my list for next time.

In the News:

Jonathan Gold's take on the Kogi craze here.